Goodrich & Associates

In God We Trust, All Others Bring Data. Not So Fast! (May 2017)

Collecting and analyzing data is important to make sound decisions. On that we can all agree. That said, the presence of statistical significance does not necessarily tell the entire story or reliably predict future outcomes. In today’s newsletter, I examine to two primary reasons that all data is not created equal, and offer several suggestions for reviewing and using data in your decision making. Read more…