Goodrich & Associates

Are You Sure You’re Really Making Money? (August 2019)

Most businesses “Make Money.” But do they make enough? “Making Money” or being profitable is an imprecise term, one with several possible definitions depending on the measures used and the circumstances involved. Understanding your cost of capital — and translating it into practical business measures and decisions — is a critical aspect in this regard. Read on for more on this important topic. Read more…