Goodrich & Associates

Do You Understand Opportunity Cost? (June 2023)

Opportunity cost is an essential, but often misunderstood, business concept. In short, it is about determining the highest use and highest value of a given resource, whether that’s time, money, production capacity, or something else. In today’s newsletter we look at opportunity cost, its two most critical components, and offer suggestions for using it properly when evaluating alternative courses of action. Read more…