Author Archives: admin

Goodrich & Associates

Cost of Capital And The Fed: What You Need To Know About Both (March 2013)

“Cost of capital” is the minimum return that investors expect for providing capital to the company. If your business invests in a project that returns less than your cost of capital, the value of your business is reduced. Today’s newsletter takes a look at this important concept and offers five insights for understanding what it is and why it matters. Read more

Goodrich & Associates

Are You Really Sure You’re Making Money? (January 2013)

I come across many business people who think their businesses, customers or products are making money when such is not the case. In today’s newsletter I explain what it means to make money and discuss four areas that are often worth probing to better understand if your business, customer or products really are making money. Read more